Advertising: Postcolonialism blog tasks
1) Look at the first page. What is colonialism - also known as cultural imperialism? ‘cultural imperialism’ or ‘colonialism’ – the belief that native people were intellectually inferior, and that white colonisers had a moral right to subjugate the local populace as they were ‘civilising’ them. 2) Now look at the second page. What is postcolonialism? The process of decolonisation gathered speed in the 20th Century and with it, many of the attitudes associated with colonialism began to be challenged. 3) How does Paul Gilroy suggest postcolonialism influences British culture? Paul Gilroy in his 2005 book Postcolonial Melancholia suggested that Britain had not quite faced up to its colonial past, that the national psyche had not quite come to terms with no longer being a global superpower, and this had resulted in the desire to still subjugate those from different races, particularly immigrants. 4) What is 'othering'? Othering is the phenomenon whereby we identi