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Clay Shirky: End of audience blog tasks

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Clay Shirky: End of audience Media Magazine reading 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? - we could email and exchange files with people at other universities. - we had access to a way to talk to hundreds of thousands of other computer users around the world. - at the same time to be acutely aware of what it is, how it works, and how to ensure it is a tool for active citizenship, free expression and social justice, rather than one for oppression, surveillance, control and repression. - The network connects us to other people, it provides a great source of information, it can be used for campaigning and political action, to draw attention to abuses and fight for human rights. It’s a great place for gaming and education, which can also be used to make a lot of money (for a few people) as well as a place where you can meet your friends. 2) What are the negatives or dangers linked to the develop
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Magazine cover learner response

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1) Add your finished magazine cover as a JPEG image. 2) Type up your feedback from your teacher. If you've received this by email, you can copy and paste it across - WWW and EBIs. You don't need to include a mark or grade if you don't want to. WWW: This is a satisfactory cover that does manage to replicate the unusual design of Wallpaper magazine. You’ve picked a quirky magazine that does things differently and your image and cover lines reflect this. However, I think overall this doesn’t quite hit the professional standards we’re aiming for in Year 13 so will prove to be a very good lesson for the coursework next year. EBI: I can see what you’re saying in the evaluation regarding composition but ultimately I don’t think your choice of image is right for a magazine cover – even a quirky one such as Wallpaper. Your face is just far too low on the cover to connect with the audience and means the product lacks impact – the audience won’t know where to look. The other key asp
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Advertising assessment learner response

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1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Q1 +Q2 are excellent : both very close to top level. This is a great sign for future progress  EBI: Revise post-colonialism  + sephora :  this is the only thing holding you back from a B+ grade.         - paragraph! particularly in Q2  LR: see blog 2) Read  the whole mark scheme for this assessment carefully . Identify at least  one  potential point that you missed out on for each question in the assessment. Q1:  • Snatched, paparazzi style shot – over-exposed subject, celebrity (intertextuality). Q2: • Representation of gender reinforces Judith Butler’s idea of gender as performance – dominant/submissive gender roles clearly reinforced in construction of advert. Q3: • Cultural conviviality: This refers to the real-world multiculturalism and racial harmony that most people experience on a day-to-day basis. It is in stark contrast to the racial disharmony and b
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finished Photoshop magazine cover

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I have succeeded in the brief of creating a original magazine cover reflecting the 'wallpaper*' theme/aesthetic. I have made sure to include a range of font and colour in which will help to portray the message of youth fashion and style. Moreover i have made sure to include a unique and eye catching composition such as the poses/angles in the photo as well patterns to portray the connotation of youth and less maturity.
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Advertising: Postcolonialism blog tasks

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1) Look at the first page. What is colonialism - also known as  cultural imperialism?  ‘cultural imperialism’  or ‘colonialism’ – the belief that native  people were intellectually inferior,  and that white colonisers had a moral  right to subjugate the local populace  as they were ‘civilising’ them. 2) Now look at the second page. What is postcolonialism?  The process of decolonisation  gathered speed in the 20th Century  and with it, many of the attitudes associated with colonialism began to  be challenged. 3) How does Paul Gilroy suggest postcolonialism influences British culture? Paul  Gilroy in his 2005 book Postcolonial  Melancholia suggested that Britain had  not quite faced up to its colonial past,  that the national psyche had not quite  come to terms with no longer being  a global superpower, and this had resulted in the desire to still subjugate  those from different races, particularly  immigrants. 4) What is 'othering'? Othering is the phenomenon whereby  we identi
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Blog task: Score advert and wider reading

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Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? 1960s ushered in an age of new and pioneering advertising  techniques. According to AdAge (adage.com), advertising agencies  in the 1960s relied less on market research and leaned more toward  creative instinct in planning their campaigns. “Eschewing portrayals  of elitism, authoritarianism, reverence for institutions and other  traditional beliefs, ads attempted to win over consumers with  humour, candour and, above all, irony.” Copy was still u
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